It started when my friend and I was passing through a remote village in the Colombian countryside. Surrounded by expert farmers and fertile land, we both had the same idea...
We could make a small fortune sourcing local produce in Colombia and importing into the United States. It had to be of the highest quality, something so good people would make it part of their daily routine.
But cocaine is a competitive business - as we were politely informed with pistols in our mouths.
Satisfied by the drug lord’s assurances that we would be six feet under within a month, we pivoted to coffee. And here we are.